Hi, I’m Dachia.

I teach business owners how to tell their story and build relationships by using simple online marketing strategies.

I’ve spent almost all my life in the horse industry. I was raised in the business of horses. I learned how to build relationships with horses and with people.

I learned how to set up an ad. Which way to face a horse on a page. The 45 degree angle of a head. Headset.

How to answer questions. How to read a person and tell if there’s a question unasked.

I learned how to sell.

I learned what people see when they look at “products.” Why we are drawn to red on items in a store. Eye level and endcaps. Pricing and coupons.

Any successful business involves hard work and creativity and a lot of thinking… and relationships.

Part of our business strategy was to show off the horses in a place where people could see them. We did competitive trail rides, parades and horse shows. We invited people to see the horses and get to know us. We wanted to be sure that whatever their need was, we filled correctly. We never wanted to place a horse in a position he didn’t fit. We wanted very happy stories.

Through the years, I worked in various positions where sales and business were built on building relationships. I also worked in positions where they weren’t.

All sales should be built on relationships. All Business should be built on relationships.

And relationships are created with a sharing of stories.

I’ve made it my business to help other businesses tell their story and build relationships. I’ve recently added a service for small business owners to avoid the hours and hours of online searches trying to find the best resources to read. I’ve already done that for you. Now, all you have to do is follow the step by step processes laid out in the articles I link to. It’s all there. No more guessing if the article is current or accurate. No more rabbit holes and overwhelming pop-ups that you can’t escape from. I’ve curated the most current and easy to follow free resources available.

 

 

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For my “Earlier Years” Gallery … click here.