Hey there, Dachia here. Welcome back to Focus on our Small Business. Your Tiny Empire. I’m here to help regular people live extraordinary lives by building a platform from which they can share their story… and maybe launch a small business. A podcast for the single entrepreneur, or solopreneur, to learn what’s still working in the online world… and what’s not. I’m Dachia… and I’ll be sharing some personal experience and advice.

Today’s thought is there’s never an awesome time to start a business. There’s never going to be a time when you look around and say, ‘yeah now is the time to start a business.’

It’s always going to be hard. So you may as well start right now.

At the same time there’s never going to be a time when you look around and say now is a great time to brand myself or get my message out there or start my service.

Again it’s going to be hard. There’s going to be a learning curve. There’s going to be times when you decide or think that it’s time to give up. Just start.

I know how overwhelming getting online can be. You might feel pretty competent about getting to youtube and looking at instagram, but the idea of having your own website or other social media account where you are expressing a part of you that till now has been kept under wraps… that can be too much.

It can be paralyzing.

And far too often it keeps people on the digital sideline.

I lost my mom about 15 years ago. She was photographer and an artist. She had her paintings in galleries and boutique shops and her photographs in magazines as well as in all of the homes we ever had.

She had a computer, a Macintosh if I remember correctly. And she checked her email… but at that time, everything was just starting. We asked Jeeves and having a website was a huge idea that few little people entertained.

That was for big companies and people who paid somebody to build it.

Social media hadn’t been born yet.

My Mom is one of the people I visualize when I think about brilliant creative people who have great and amazing things to share, but who are unlikely to take the time from their passion, say photograph or painting… or maybe creating music or training horse… they are unlikely to take the time necessary to figure out what is the best way to express themselves online… and then figuring out how to build on that platform.

My dad is another person I think of who could use some help back in the day. My dad was always trying new business ideas. If there was a get rich semi-quick scheme that he didn’t try, it was only because he hadn’t gotten around to it.

He struggled online.

He had 2 facebook accounts because he forgot he had the one and hired somebody to create another. Figuring stuff out was not his forte. He wanted to make the best of every minute online. He wanted a website and social media accounts… but he tended to analyze something to death. 

Before he would create an account, he would research it ad nauseam. The demographics, the best times to post.. the best colors.

And he would never move forward.

I’m a mix of both.

There was a time when I just wanted to write and create and the idea of being online, to me, was just a drain. And then there was a time… sometimes mixed in with the first, where I would dive in and spend hours.. days or weeks researching one little thing… not moving forward because it had to be right. I had to know what I was doing and why.

I think I’ve made a good compromise between them. I now see going online and building a platform as creative.. I try something and then change it or dd to it. I don’t try to get it right right off the bat.

Somehow, somewhere along the line, we got this notion that we had to have our best face online. It had to be perfect. We had to be perfect.

We also got the idea that websites and social media and podcasts were for people who had it altogether and had startups that would have backers and be in the black next year and have employees and yada yada.

But it was not for regular folks with ideas to share. That’s what we thought. That’s the impression.

And we get that impression, partly, from folks, like me… who offer a service of building or helping to build a website. We got the idea that this is something we can’t do on our own.

We can. You can. I did for years. I just kept going. My first sites were ugly and cumbersome.

Some of my sites right now have errors and bad links and are not pretty.

I just keep moving forward. If I waited till I had everything perfect before I published, I’d never publish… because things are always changing. I’m always updating and polishing… but I’m not going to wait to publish.

And I hope to inspire you to do the same.

There are many reasons why you may not be online except to check youtube or facebook. Whether it is digital overwhelm or intimidation or whatever, you are in the right place. I want to help you. I want to help you find your voice and share it.

I want to inspire you to just go for it. Throw something against a wall and go from there.

I created a membership site to help you do exactly that. It opens again this Fall. Probably in October. I’ll keep you posted on that. If you want to be kept in the loop, go to Dachia.com and get on the waiting list. The signup is on the right side near the top of the margin.

I quickly want to add here that I’ve been talking about another site I built where I’ll be sending traffic related to the membership site. But that site, while published… is not ready to send people to. It might be ready for visitors in a couple weeks, but not at the moment.

This is not conflicting with what I just said about throwing something against the wall and go from there.

That’s exactly what I’m doing. The new site, which is a clone of the first, is thetinyempire.com . It’s ugly… it’s under construction… it’s a work in progress… but it’s out there. It just does not, at this very moment, have that signup form in the margin…

Of course, by the time this posts, that site could be fleshed out… and that’s ok!

The point is to just go forward with what you’ve got.

Ok, get on the waiting list and I’ll be back next Monday. Have a great week. It’s all up to you… with a little bit of me.

Also, if you like this podcast, I’m happy and encourage you to leave a review wherever you are listening to it. Good reviews help people find it. And honestly… if you don’t like it… life is too precious to waste on doing something you don’t enjoy ir get benefit from… like listening to this podcast. There are so many great podcasts out there. I know there are a few you will love. I hope you love this one, but if not… find one you do. And then leave a review for THAT one.