Welcome back to Focus on Your Small Business. Or Your Tiny Empire. A podcast for the single entrepreneur, or solopreneur, and likely for the individual with something to share with the world… or at least their little corner of it but are somewhat if not completely overwhelmed by all of the online moving parts.
I have a personal story to share with you. Recently, I was installing a 3rd party SSL certificate on a website. I had done this before. But I did not take notes… or screenshots. Live and learn, right?
The process of installing an SSL certificate should be simple. It should be streamlined. It happens every day. And yet, I spent 3 hours one night trying to follow their directions and watching tutorials and reading articles before I gave up for the night and went to bed.
Next morning, bright and early, I thought it would be much clearer and everything would just fall into place…well, it wasn’t and it didn’t.
I got on a chat with the company and we started over… again.
Now, keep in mind that whoever is on the other end of that chat is likely trying to help more than just me.
So, each time this person got back to me in my process, it seemed like she didn’t really know where I was in the process or even really which process I was trying to complete, as theres more than just one way to install an SSL certificate.
After another hour or so dealing with this person, and starting over a couple more times, and becoming more and more frustrated, the gal moved me over to a different chat line.
This time a guy.
And… we started over… again.
Let me say again that this is not a complicated process. AND.. I had done it before.
After an hour with him, who again was clearly chatting with other people needing guidance, I was getting more and more frustrated. I was yelling at the laptop and the dogs were leaving the room. It got more ugly on my end as I yelled profanities and made exclamations that I’m not stupid.
I repeated that last thing several times.
At higher and higher decibels.
And I finally told the guy that I gave up. They had won. I was done.
And he somewhat more quickly responded that he wanted to help me do this. He used my name. He sounded sincere. Or as sincere as a stranger can sound on a chat box.
So, I suggested that since I had started this process I had acquired several certificates and several keys and several something else, that I should delete those from my desktop.
He said that was unnecessary, but at this point I just needed the therapy of deleting these files. Starting fresh…
He suggested a different process this time.
Please keep in mind that at the beginning of this ordeal and several times throughout it, I said that of the options available, I wanted to do the one that was easiest. Keep it as simple as possible.
And again, I had done this before. And many of the steps they were having me perform just were not at all familiar and I said so. I asked for clarification each time. I said this just didn’t seem right.
This is probably the reason the first gal shunted me off to the second guy.
When we started over… this time.. witch was like the 7th or 8th time, we started a different process… one that seemed very familiar… and we were done in about 20 minutes.
I was so relieved at this point that I just wanted to get off the computer and go outside and play with the dogs…
However, the feeling of feeling stupid and being so frustrated over what should have been a very simple process, stayed with me. I decided i would install another SSL certificate and this time I would record my screen for the whole process and I would edit it down later and I would post it for the world to see… and hopefully be able to install their certificate with ease… or… with as much ease as possible.
While I have not actually finished that project, this gave me the inspiration of making other overwhelming and frustrating tasks as easy as I can.
Like having a website.
I know, because I’ve experienced it, how frustrating building a website can be. And I know, because of my experience, that having somebody else do it for me can be too costly.
Even the bargain basement builders can be too much when first starting out on our journey.
That’s how I got started. I couldn’t afford a professional. I didn’t know what I wanted to do with my website, I just knew I wanted to have one. So, it wasn’t like this was going to be a business expense… assuming there eventually would be an income that I could write off.
Every time I make an update or need to do something online, I try to find a simple step by step tutorial and see if I can improve on it.
This is how I designed my hand-holding live course, tentatively titled “Build your own super simple starter website.” If this is something that you might be interested, go to TheTinyEmpire.com and get your name on the list. I’ll be scheduling another class and let you know.
And if this course does not appeal to you, then this podcast was hopefully a shout out to you and an affirmation that you are smart and worthy … despite how frustrating tasks online can be. It isn’t you. You are smart and worthy.
And if you let me know what online business task is kicking your butt, I’ll see if I can create a tutorial or step by step post to make it easier. To streamline it.
Just send me an email or leave a voicemail through the button on the site.
Until next week… enjoy and express.